Photo Credit : pexel.comThe World of Audiobook
Audiobook is a quickly growing market with about 73% (209M) of people in the US over the age of 12 reporting they listened to an audiobook in 2021. Even with fewer people commuting in 2020 due to the pandemic, audiobook sales saw an increase of 17% compared to 2019. Globally, audiobook sales are projected to reach $35 billion by 2030 and are expected to expand at a growth of 26.4% from 2022 to 2030. It is not surprising that the market is becoming more competitive.
Client
Spotify
Media
Various
Work
Advertising
Year
2023
Spotify Audiobook
With music and podcasts under its belt, Spotify recently launched its own audiobooks section, serving up over 300,000 titles. To catch up with frontrunners and lure new audiences into the world of audiobooks, Spotify seems to need a different lure.
What could be an impactful campaign that lives up to its mission to be 'The World's Audio Network' while maintaining Spotify's unique tone of creativity and fun?
Photo Credit : spotify.comSpotify Original Endings
Why should a good book only have one good ending? If you've ever dreamed of a different ending for your favorite book, it's no longer a dream with Spotify. Introducing Spotify Original Endings: alternate endings to your favorite books, penned by your favorite authors, only on Spotify.
