Photography
as a memory of life
We take photos of precious moments we want to record. Or, sometimes an ordinary moment becomes a precious memory because we left it as a photo. Photos are the history of us, our family, and our friends. There is no doubt about that fact one of the biggest reasons we take pictures is to record the faces of loved ones at unforgettable moments.
Client
Apple
Media
Digital
Work
Advertising
Year
2021
However, we look quite different in the photos since the pandemic. In unforgettable moments, in special places, half of our faces are mostly hidden. The expressions of the happiest moment and the faces of children who grow day by day are hidden behind the face mask. Now that face masks have become a part of our lives that we can never get rid of, we need a new way of recording our life that fits the new normal.
Pandemic and Lost Memories
Unmasked Mode is a new camera function and human feature of the iPhone. AI and deep learning technology recognize the user's face and expression and create a face without a mask even when a photo is taken with a mask on. What Unmaked Mode will bring to us is not only the face that was hidden behind the mask, but also our emotions that were not expressed enough, and precious moments that could have been forgotten.
With iPhone’s Unmaked Mode, keep your moments unmasked. See the unseen.
