Client
Rimowa
Media
Various
Work
Branding Campaign
Year
2022
Travel essential for lifetime
Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate.
The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century.
Photo Credit : rimowa.com
lifetime with rimowa
“Lifetime with Rimowa”, a branding campaign for Rimowa, shows what unchanging value the durability and long craftsmanship of Rimowa products bring throughout our lives. It reinforces Rimowa's branding as a lifelong travel essential and resilient companion.
Business Card that carries your Lifetime
Personalized business cards with a story of a the employee’s lifetime item
Using customized QR code with pictogram make viewer curious about the story
Increases intimacy with the company and brand for employees, and communicates the value of lifetime items to internal/external customers in a natural voice.
rimowa iykyk
Creating a unique and privy culture and experience among Rimowa users
Providing a way to connect with other users' lifetime values and share common feelings and prides of having them
Launching a social media account
specialized in travel information
curated by local Rimowa employees
College Move-in with rimowa
Sponsorship program for students from disadvantaged backgrounds entering college
Provide students with a Rimowa luggage on the college move-in day
Limited version of Rimowa luggage with school emblems