Client
OpenAI
Media
Various
Work
Advertising
Year
2023
“if this technology goes wrong,
it can go quite wrong.”
On May 16th 2023, OpenAI’s CEO, Sam Altman, stood before the U.S. Congress, advocating for AI regulation.
close ai.
Unregulated AI poses significant risks. To address this, OpenAI takes a bold step — CloseAI, closing products for 24 hours, spotlighting the potential perils of AI. In collaboration with Unesco, they also call for action, asking people to sign the petition that urges enacting a proper AI regulation.
The case film highlights various societal issues stemming from the misuse of AI. These issues include spreading fake news, injecting biases and false information, privacy concerns, copyright infringements, fraud crimes like spam and phishing, and even sexual offenses. All of these examples underscore the urgency and importance of regulation.
Pleases regulate us
The elevator wrapping ad visually demonstrates the process of creating and disseminating fake news through AI, serving as a cautionary message that unregulated AI can cause actual political, social, and economic problems and incite conflicts.
